personal-loan

SoFi

Upstart

Payoff

LightStream

Upgrade

Axos

Avant

Best Egg

LendingPoint

LendingClub

Discover Personal Loans

PenFed

OneMain

Universal Credit

Reach Financial

Zable

Masked UI Test

Variant 0: Baseline where a user sees all the questions with no masking

Variant 1: Variant where a user sees upcoming questions as “masked”

PL Trust Experiment v1

PL Tips

SMS verification A/B test

Purchase pq from breakout test

Variation 1: “purchase question breakout form”

IS Full Form Additional Context

Intent Question

LIHP Redesign

Suppress OneMain

Retention Holdout Group

Real Estate Agent value props

PL Prequal Consent

V1: Scrollable Consent Form - must scroll to bottom to proceed

ID Verification Page

TrendingLenders

Purchase prequal question breakout flow with sign up at the end

Sorting Dashboard

Variant PQRR dashboard sorted by lowest rate

Mobile Dashboard Experiment

Purchase outbound calling experiment 

Mortgage Refi LP Rates

SLR Landing page Headline Experiment

Home Purchase LP Rates

SLR Full form improvements 2022

V1: Identification and loan details improvements

PAA Agent Test (Tile)

baseline - current splash screen experience

show splash screen and agent match on the PAA dashboard

Additional lender info testing SLR

Mortgage Purchase LP test by device type (Desktop)

Responsive Login Page

Home dashboard Cogfin

SLR Real Time Firm Offer

Purchase account creation test

Baseline: “account creation at start”

Variation 1: “account creation at the end”

PSL Dashboard Filters

Baseline - no walkthrough or filter changes

Variation 1 - Multiselect walkthrough and dashboard filters

LIHP - Financial Tools

Plaid Estimated Savings

Social Proof SSN

Refi Plaid Prequal V2

Free Credit Score and cross sell widget

V0 Baseline: Don't show FCS or cross sell

V1: Show the FCS sign-up CTA and cross sell

Instapages vs Credible Personal Loans LP

Mortgage Refi Prepaids & Escrows

Next Best Product cross sell module

Next Best Product in Recommendations tab (click)

VPA Feature toggle

PQ Form

Estimated savings (REFI-5434)

Paid SEM LP - CTA Experiment

Refi Best Rate Guarantee / Form Complete Incentives

Magic Link Fake Feature

IS Prequal Consent

V1 Scrollable Consent Form - must scroll to bottom to proceed

SLR Remove Welcome Screen Full Form

New LIHP

SLR Lender Details Rate Table

Fixed vs Variable Filtering - SLR

Estimated Savings

Remove finalize loan A/B test

V1: Users don't see the finalize loan page

PL Offer Rank Dashboard - Increase Close Rate Weight

SLR hero landing page A/B test 2022

OB calling + SMS 

Enhanced ADR Copy

Refi Full Form Migration

PL Cosigner Prequal A/B Test

Global Nav

Redesigned global nav (landing pages only)

Lowest Rate Packages

Introduce rates into dashboard

Blurred SLR dashboard with login modal

Subsequent PL Prefill

IS Real Time Firm Offer

PL Dashboard Tile # Optimization A/B/C Test

Verified pre-approval

No fake feature on variation 0 of experiment:12202100757

Streamlined tile first on variation 0 of experiment:12202100757

Verified tile first on variation 0 of experiment:12202100757

Agent match only

LP with lender logos / Lender carousel and Trustpilot badge component

Lender carousel and Trustpilot badge component

Debt consolidation calculator

SMS Verification

Cross Sell on PL Dashboard

Question Breakout Test

Variant where a users see questions broken out per page

IS Adding a Cosigner

Talk to our team button

Paid SEM LP - CTA Experiment V2

Mortgage Refi OB calling experiment

PQNO Cosigner

PL Dashboard Customization v1

Loan approval odds ML

Homepage Redesign April 2022

Paid SEM LP - Rate Table Experiment

AIO PQ Lite

PL Dashboard Holdout Group

LP multi-pathing test 

SEM Simple LP A/B Test

Lender Comprehensiveness

Mortgage Refi Rate Savings

Rate Watch Opt-In credit disclaimer

SEO Sectional Nav

A/B Test Compare Loans

SLR Account Creation 2021 - Beginning

Enhanced ADR Design

Refi Signup Disclosures

Credibull Landing Page design above the fold

New Offer Dashboard Experiment configuration (ML Model V2)

IS Landing Page Redesign 2

A/B test Dashboard CTA

SLR Manual Estimated Savings 2023

Historical Rates A/B test

V1: User sees updated hero copy and historical rate chart

ML Model V3

Loan Purpose Tile