personal-loan

SoFi

Upstart

Happy Money

LightStream

Upgrade

Avant

Best Egg

LendingClub

Discover Personal Loans

PenFed

OneMain Financial

Universal Credit

Reach Financial

Zable

BHG Money

Splash Financial

LendingUSA

Masked UI Test

Variant 0: Baseline where a user sees all the questions with no masking

Variant 1: Variant where a user sees upcoming questions as “masked”

PL Trust Experiment v1

ADR Mobile TrustPilot

PL Tips

SMS verification A/B test

Purchase pq from breakout test

Variation 1: “purchase question breakout form”

IS Full Form Additional Context

 SLR Plaid vs Payitoff Data Dance Off

Intent Question

LIHP Redesign

Suppress OneMain

Retention Holdout Group

Move Zip question to landing page

Real Estate Agent value props

Promote Add Cosigner on Refi Dashboard

PL Prequal Consent

V1: Scrollable Consent Form - must scroll to bottom to proceed

ID Verification Page

TrendingLenders

Purchase prequal question breakout flow with sign up at the end

Sorting Dashboard

Variant PQRR dashboard sorted by lowest rate

PL Enhanced Loan Purpose Page

PL SEO 3rd value prop

Ping-Post Return User Login

Mobile Dashboard Experiment

Purchase outbound calling experiment 

Mortgage Refi LP Rates

SLR Landing page Headline Experiment

AI FAQ Bot

Home Purchase LP Rates

SLR Full form improvements 2022

V1: Identification and loan details improvements

PAA Agent Test (Tile)

baseline - current splash screen experience

show splash screen and agent match on the PAA dashboard

Multi Lender Submit

PL SEO CTA Copy

InSchool Peak Banner Landing Pages 

PL Talkdesk Prequal Experiment

Additional lender info testing SLR

Mortgage Purchase LP test by device type (Desktop)

Responsive Login Page

Home dashboard Cogfin

SLR Real Time Firm Offer

[LTV] Debt tracker banners

Purchase account creation test

Baseline: “account creation at start”

Variation 1: “account creation at the end”

PSL Dashboard Filters

Baseline - no walkthrough or filter changes

Variation 1 - Multiselect walkthrough and dashboard filters

Variation 2 - Updated walkthrough and filters with no smart filter

My Money Plan banner on the hub

LIHP - Financial Tools

Plaid Estimated Savings

Social Proof SSN

Refi Plaid Prequal V2

Mini peak inschool preferred lender experience

Free Credit Score and cross sell widget

V0 Baseline: Don't show FCS or cross sell

V1: Show the FCS sign-up CTA and cross sell

Instapages vs Credible Personal Loans LP

Mortgage Refi Prepaids & Escrows

Next Best Product cross sell module

Next Best Product in Recommendations tab (click)

PL Fast Funding Badge

VPA Feature toggle

Mortgage Sticky Banner

PL Exit Modal

Paid SEM Design Q3

PQ Form

PL Trust Experiment v2

Estimated savings (REFI-5434)

Paid SEM LP - CTA Experiment

Refi Best Rate Guarantee / Form Complete Incentives

Magic Link Fake Feature

PSL - Improve Cosigner Invite and Conversion Rate (SL-3636)

IS Prequal Consent

V1 Scrollable Consent Form - must scroll to bottom to proceed

SLR Remove Welcome Screen Full Form

Purchase property stage simplify

ADR Enhanced Copy Q1 2024

New LIHP

User consent management tool

SLR Lender Details Rate Table

PL Preset Loan Amounts

Fixed vs Variable Filtering - SLR

Estimated Savings

Remove finalize loan A/B test

V1: Users don't see the finalize loan page

PL Offer Rank Dashboard - Increase Close Rate Weight

SLR hero landing page A/B test 2022

OB calling + SMS 

SLR Lender first

PL Lender First

Requested Loan Amount ML Model

Enhanced ADR Copy

Refi Full Form Migration

PL Cosigner Prequal A/B Test

Global Nav

Redesigned global nav (landing pages only)

Lowest Rate Packages

Introduce rates into dashboard

Blurred SLR dashboard with login modal

PL Dashboard Customization v2

Subsequent PL Prefill

IS Real Time Firm Offer

 Nudge on PQRR

Dashboard progressive loading

PSL Landing Page - Serialization Copy

Purchase Breakout

Purchase Form Redesign Income Steps

PL Prefill API Landing Page Improvements

PL Dashboard Tile # Optimization A/B/C Test

Verified pre-approval

No fake feature on variation 0 of experiment:12202100757

Streamlined tile first on variation 0 of experiment:12202100757

Verified tile first on variation 0 of experiment:12202100757

Check rates with 17 lenders