Masked UI Test

Variant 0: Baseline where a user sees all the questions with no masking

Variant 1: Variant where a user sees upcoming questions as “masked”

PL Tips

Purchase pq from breakout test

Variation 1: “purchase question breakout form”

IS Full Form Additional Context

Intent Question

Retention Holdout Group

Real Estate Agent value props

PL Prequal Consent

V1: Scrollable Consent Form - must scroll to bottom to proceed

ID Verification Page

Purchase prequal question breakout flow with sign up at the end

Sorting Dashboard

Variant PQRR dashboard sorted by lowest rate

Mobile Dashboard Experiment

Purchase outbound calling experiment 

Mortgage Refi LP Rates

SLR Landing page Headline Experiment

Home Purchase LP Rates

PAA Agent Test (Tile)

baseline - current splash screen experience

show splash screen and agent match on the PAA dashboard

Additional lender info testing SLR

Mortgage Purchase LP test by device type (Desktop)

Responsive Login Page

Home dashboard Cogfin

SLR Real Time Firm Offer

Purchase account creation test

Baseline: “account creation at start”

Variation 1: “account creation at the end”

LIHP - Financial Tools

Plaid Estimated Savings

Social Proof SSN

Mortgage Refi Prepaids & Escrows

Next Best Product cross sell module

Next Best Product in Recommendations tab (click)

VPA Feature toggle

PQ Form

Estimated savings (REFI-5434)

Refi Best Rate Guarantee / Form Complete Incentives

Magic Link Fake Feature

IS Prequal Consent

V1 Scrollable Consent Form - must scroll to bottom to proceed

SLR Remove Welcome Screen Full Form

New LIHP

SLR Lender Details Rate Table

Fixed vs Variable Filtering - SLR

Estimated Savings

Remove finalize loan A/B test

V1: Users don't see the finalize loan page

PL Offer Rank Dashboard - Increase Close Rate Weight

SLR hero landing page A/B test 2022

OB calling + SMS 

Enhanced ADR Copy

Refi Full Form Migration

PL Cosigner Prequal A/B Test

Global Nav

Redesigned global nav (landing pages only)

Lowest Rate Packages

Blurred SLR dashboard with login modal

IS Real Time Firm Offer

PL Dashboard Tile # Optimization A/B/C Test

Verified pre-approval

No fake feature on variation 0 of experiment:12202100757

Streamlined tile first on variation 0 of experiment:12202100757

Verified tile first on variation 0 of experiment:12202100757

Agent match only

LP with lender logos / Lender carousel and Trustpilot badge component

Lender carousel and Trustpilot badge component

Question Breakout Test

Variant where a users see questions broken out per page

IS Adding a Cosigner

Talk to our team button

Mortgage Refi OB calling experiment

PQNO Cosigner

Homepage Redesign April 2022

Paid SEM LP - Rate Table Experiment

AIO PQ Lite

PL Dashboard Holdout Group

SEM Simple LP A/B Test

Lender Comprehensiveness

Mortgage Refi Rate Savings

Rate Watch Opt-In credit disclaimer

SEO Sectional Nav

A/B Test Compare Loans

SLR Account Creation 2021 - Beginning

Enhanced ADR Design

Refi Signup Disclosures

Credibull Landing Page design above the fold

IS Landing Page Redesign 2

Historical Rates A/B test

V1: User sees updated hero copy and historical rate chart

Loan Purpose Tile

Rate Watch Opt-In

SEM Copy and Design test

Improve PL PQNO Messaging

PQNO with Expandable Context and Reversed Order 

Mortgage Purchase LP test by device type (Mobile)

Var 0: Baseline, go to mortgage landing page

Debt consolidation calculator

Agent match and property search

Monthly Savings Copy A/B test

V1: User sees monthly savings copy and rate widget

Verified pre-approval-next

LIHP PQNO coaching banner

A/B Test: Different CTA Paths

Variation 0: User sees baseline /mortgage-refinance page

Variation 1: User sees variant with 3 CTA tiles on /mortgage-refinance page

PL Landing Page A/B/C Test

PL Landing Page with Truncated Rate Table

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