Partnership Overview
- INvestEd is Indiana's free expert resource for college planning and financial aid.
- Credible powers their student loan and refinance marketplaces.
The Partner
- INvestEd (Indiana Secondary Market for Education Loans, Inc.), an Indiana nonprofit providing free, expert financial aid guidance to students, parents, and counselors statewide.
The Challenge
- After exhausting federal aid, families faced a fragmented private loan landscape with no transparent way to compare, and financial aid offices had no neutral tool to recommend.
The Solution
- The INvestEd Student Loan Marketplace and Refi Loan Marketplace, powered by Credible: personalized, prequalified rates from multiple lenders with no credit impact.
The Impact
- Seamless loan comparison embedded into a statewide financial literacy ecosystem, integrated across 1,000+ annual events, counselor trainings, and digital resources.
Education First, Lending Last
How INvestEd's philosophy aligned perfectly with Credible's marketplace model.
The Gap Families Were Falling Into
INvestEd's outreach team works directly with families at FAFSA workshops, Financial Aid Nights,
award letter reviews, and college fairs across Indiana. Their message has always been consistent:
maximize grants and scholarships, then use federal loans, and borrow private only as a last resort.
But when families did reach that last step, they were on their own. Financial aid counselors had no
neutral, multi-lender comparison tool to recommend. Families were left to visit individual lender
websites one at a time, with no way to know if they were getting a competitive rate.
Why INvestEd Chose Credible
INvestEd needed a partner that matched their nonprofit mission, one that prioritized transparency
over selling a single product. Credible's marketplace model was the fit: families see real,
personalized rates from multiple lenders ranked by affordability, not by advertising spend. A soft
credit inquiry means exploring options doesn't hurt anyone's credit score.
The technical integration was equally important: Credible's platform works with existing certification
and disbursement processes. Financial aid offices didn't need to change their systems, train on new
software, or alter their counseling workflows.
Woven Into the Fabric of Indiana's Outreach
This isn't a marketplace that lives on a forgotten corner of a website. INvestEd integrates the
Credible-powered experience across their entire statewide operation, from printed materials
distributed at high school college fairs to one-on-one counseling sessions with families struggling to
close a funding gap. The marketplace is the natural endpoint of a journey that begins with financial
literacy.
Simple for Students. Seamless for Schools.
The Credible-powered marketplace fits into existing workflows, not around them.
Built for Trust, Not for Transactions
The features that make this partnership a model for every financial aid office.
Unbiased Comparison
Credible is a marketplace, not a lender. Families see rates ranked by fit, not by who pays the highest referral fee.
No Credit Impact
Soft credit inquiry means students and parents can explore every option without worrying about their score.Unbiased Comparison
7-Day Concierge Support
Credible's customer care team fields the common questions that otherwise inundate your financial aid office.
Zero Operational Lift
No new systems, no IT project, no vendor onboarding. Certification and funds flow through your existing infrastructure.
Voices from Indiana
Hear from the institutions and partners using the Credible-powered marketplace every day.
“Quote pending — Bill Wozniak, Director of Marketing at INvestEd, will share why INvestEd chose Credible and what the partnership has meant for families and counselors across Indiana”
— Bill Wozniak
Director of Marketing, INvestEd · Co-Chair, College Goal Sunday
"Quote pending — Indiana University's Financial Aid Office will speak to how a neutral loan comparison tool affects the way they counsel families about private borrowing."
— Financial Aid Office
Indiana University
“Quote pending — Purdue University's Financial Aid Office will discuss the value of a transparent marketplace for students when federal aid doesn't fully cover costs.”
— Financial Aid Office
Purdue University
“Quote pending — Notre Dame's Financial Aid Office will share how important a lender-agnostic, credit-neutral tool is for families navigating private loan decisions”
— Financial Aid Office
University of Notre Dame
Why This Model Works for Every Campus
The INvestEd partnership demonstrates four principles that apply to any institution.
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